SEO & Marketing Tools
Meta tags, search previews, campaign links and content checks.
Coming soon
The first tools in this category are in development. In the meantime, browse everything that is already live.
About SEO & Marketing Tools
Search and social platforms each read your page differently, and each truncates at a different point. Getting a title, description, and preview card right means checking against the specific rules of the specific surface it will appear on.
These tools generate and preview the metadata that controls how your pages appear elsewhere: meta tags, Open Graph and Twitter Card markup, search result snippets, robots.txt directives and XML sitemaps, plus campaign tracking links and content analysis.
The search snippet preview is the one most worth using before you publish. Google truncates titles at roughly 580 pixels rather than a fixed character count, which means a title full of wide characters gets cut sooner than one full of narrow ones. Seeing the rendered result beats counting characters and hoping.
One honest caveat about this category: tools cannot tell you whether your content deserves to rank. They handle the mechanical layer — is the markup valid, does the title fit, is the tracking link built correctly. That layer is genuinely worth getting right, and it is also the easy part. No amount of meta tag optimisation substitutes for a page that answers the question better than the pages currently ranking above it.
Why character counts mislead
The familiar advice to keep titles under sixty characters is a useful approximation of something more awkward: search engines truncate by rendered pixel width, not character count. A capital W is roughly three times the width of a lowercase l, so two titles of identical length can truncate in completely different places.
Meta descriptions behave the same way and add a further wrinkle — search engines frequently ignore the description you wrote and generate their own from page content when they judge it a better match for the query. A description is a strong suggestion rather than an instruction, which is a good reason to write one that reads well but not to agonise over it.
What these tools cannot do
Everything in this category operates on markup, not merit. A tool can confirm your Open Graph tags are present and well formed, that your robots.txt does not accidentally block your own site, and that your campaign URL carries the parameters your analytics expects. These are real problems and worth eliminating.
None of it makes a page rank. Rankings follow from covering a topic better than the alternatives, being genuinely useful to the person who searched, and earning links because of it. Technical correctness removes obstacles; it does not create value. Any tool promising otherwise is selling something.
Frequently asked questions
How long should a title tag and meta description be?
Aim for roughly 50 to 60 characters for titles and 140 to 160 for descriptions, but treat these as approximations. Search engines truncate by pixel width rather than character count, so a title full of wide characters cuts sooner than a narrow one of the same length. Use the SERP preview to see where yours actually ends.
Why does Google show a different description than the one I wrote?
Because it can. Search engines treat your meta description as a suggestion and regularly generate their own snippet from page content when they judge it a better answer to the specific query. This is normal and not a sign of a problem. Write a description that reads well, then invest your effort in the page itself.
Will using these tools improve my rankings?
Not directly. They remove technical obstacles — malformed markup, a robots.txt that blocks your own pages, a truncated title, a broken tracking link. That is genuinely worth fixing, but it is the easy half. Rankings come from covering a topic better than the pages currently above you, which no tool can do for you.
Do I need both Open Graph and Twitter Card tags?
In practice, Open Graph alone covers most platforms — Facebook, LinkedIn, WhatsApp, Slack and others all read it, and X falls back to it when Twitter Card tags are absent. Add Twitter Card tags only when you want a different image or title on X specifically. The generator produces both, so you can include them regardless.